Ruben majored in Business Administration at the European University in Portugal, after spending his early days living there, but also also in Uruguay and United States. He has been a passionate entrepreneur since 1992, when his first venture was founded, which specialized in IT Services. In 1997 it was one of the first companies in the world to internationally represent one of the top AV vendors and, in 8 years, that project achieved the absolute market leadership in Portugal, with 42% of share. Ruben also founded the Canadian franchise of the same vendor. In 2008, he sold the Portuguese franchise to a major Portuguese IT group and in 2010 he also had a successful exit through sale from the North American operation. Since then, focused more on the other businesses he created from scratch along the years. His entire entrepreneur career has been focused on technology and challenging business projects. Ruben is always committed to identify business opportunities which will enhance the growth of the group in areas where his team has expertise and strategic interest. This is achieved by building each project from zero and turning it into profitable ventures that will enable further investment in new opportunities.